MAEROSE MONIN
ABOUT ME
GALLERY

RESUMÉ

moninmj@mail.uc.edu


HAUGHT

HAUGHT is a magazine about the wonderful world of couture fashion. The focus of this project was defining and expressing a definitive brand identity and message. HAUGHT is elegant, authoritative, strong, decisive, and avant-garde. My goal was to clearly communicate these ideas through a unique wordmark and page layout for two articles, a feature story and an interview. 



WORDMARK DEVELOPMENT

Finding and modifying an existing typeface, I decided on Acumin Variable by Robert Slimbach, a gothic sans-serif with many applications. I went through many ideations and iterations, finding the perfect vibe for HAUGHT. I knew I wanted to focus on the elegance, strength, and severity of my brand identity, and I explored these aspects through contrast, width, and the fundamentals of the letterforms, such as crossbars and bowls
.


SPREAD IDEATION

Using a condensed grid system with very wide margins, mimicking the restriction of a corset, I experimented with paragraph articulations, callout styles, and image placement.


FINAL MAGAZINE