MAEROSE MONIN


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moninmj@mail.uc.edu



HAUGHT

HAUGHT is a magazine about the wonderful world couture fashion. The focus of this project was defining and expressing a definitive brand identity and message. The concept of the brand of HAUGHT is Elegant, authoritative, strong, decisive, and avant-garde. My goal was to clearly communicate these ideas through a unique wordmark and page layout.

BRAND PERSONALITY



WORDMARK DEVELOPMENT

Finding and modifying an existing typeface, I decided on Acumin Variable by XXXX, a gothic sans-serif with many applications. I went through many ideations and iterations finding the perfect vibe for HAUGHT. I knew I wanted to focus on the elegance, strength, and severity of my brand identity, and I explored these aspects through contrast, width, and the fundamentals of the letterforms, such as crossbars and bowls
.


SPREAD IDEATION

Using a condensed grid system with very wide margins, mimicking the retriction of a corset, I expirimented with paragraph articulations, callout styles, and image placement.




FINAL MAGAZINE